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	<title>Il blog sull'email marketing &#124; EmailGuru.it &#187; no profit</title>
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	<link>http://www.emailguru.it</link>
	<description>email marketing che funziona, newsletter, dem, behavioral targeting, spam, deliverability, privacy e molto altro sulla posta eletttronica</description>
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		<title>IFC 2009 &#8211; Online giving analysis</title>
		<link>http://www.emailguru.it/2009/11/ifc-2009-online-giving-analysis/</link>
		<comments>http://www.emailguru.it/2009/11/ifc-2009-online-giving-analysis/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:32:11 +0000</pubDate>
		<dc:creator>tgallucci</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[29thIFC]]></category>
		<category><![CDATA[no profit]]></category>

		<guid isPermaLink="false">http://www.emailguru.it/?p=576</guid>
		<description><![CDATA[Che conclusioni possiamo trarre dai vari interventi sui new media?
Quanto è importante l’online per la raccolta fondi?
Quando investire nei new media?
 
Per rispondere a queste domande vale la pena citare una ricerca commentata durante il workshop di Ted Hart “Online fundraising &#8211; strategies, tools and trade secrets”.
Online giving analysis: 

Online giving is growing rapidly
An important [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IFC 2009 &#8211; No matter what, email is still the king of ROI</title>
		<link>http://www.emailguru.it/2009/11/ifc-2009-no-matter-what-email-is-still-the-king-of-roi/</link>
		<comments>http://www.emailguru.it/2009/11/ifc-2009-no-matter-what-email-is-still-the-king-of-roi/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:02:47 +0000</pubDate>
		<dc:creator>tgallucci</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[29thIFC]]></category>
		<category><![CDATA[no profit]]></category>

		<guid isPermaLink="false">http://www.emailguru.it/?p=587</guid>
		<description><![CDATA[Nei workshop sui new media, si è parlato molto dell’uso dell’email marketing per fare  raccolta fondi.
1) L’EMAIL E’ LO STRUMENTO ONLINE IN ASSOLUTO PiU’ USATO PER COMUNICARE ATUTTE LE ETA’
  
“Email usage only really starts to tail-off at 65+ &#8211; and almost one third of 75+ use it” (questo in UK forse   [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>IFC 2009 &#8211; L&#8217;importanza delle ricerche di settore e l&#8217;uso di survey online</title>
		<link>http://www.emailguru.it/2009/11/ifc-2009-l%e2%80%99importanza-delle-ricerche-di-settore-e-l%e2%80%99uso-di-survey-online/</link>
		<comments>http://www.emailguru.it/2009/11/ifc-2009-l%e2%80%99importanza-delle-ricerche-di-settore-e-l%e2%80%99uso-di-survey-online/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:00:27 +0000</pubDate>
		<dc:creator>tgallucci</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[29thIFC]]></category>
		<category><![CDATA[no profit]]></category>

		<guid isPermaLink="false">http://www.emailguru.it/?p=581</guid>
		<description><![CDATA[Nel suo workshop “Donor Retention: Communicating to Keep Donors”, Rosemary Oliver, Director di Amnesty International Canada, ha sottolineato l’importanza di realizzare ricerche rivolte ai donatori.
Queste le sue parole:

Try to do a full donor survey every few years
At least get a good quantitative one done at some point
Track trends over time, measure your effectiveness in messaging
Segment [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>IFC 2009 &#8211; Take away dai workshop sui new media. Seconda parte: website checklist</title>
		<link>http://www.emailguru.it/2009/11/ifc-2009-take-away-dai-workshop-sui-new-media-2/</link>
		<comments>http://www.emailguru.it/2009/11/ifc-2009-take-away-dai-workshop-sui-new-media-2/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:57 +0000</pubDate>
		<dc:creator>tgallucci</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[29thIFC]]></category>
		<category><![CDATA[no profit]]></category>

		<guid isPermaLink="false">http://www.emailguru.it/?p=554</guid>
		<description><![CDATA[Dopo gli insegnamenti più strategici dei workshop sui new media, scendiamo negli aspetti più pratici. Partiamo dall’abc.
Secondo Ted Hart, CEO di Tedhart.com – USA,
“There are almost as many strategies as there are nonprofits. However, to get started:


Establish an Informative Website
Collect Email Addresses
Communicate with those who opt in
Offer the option of online giving
Recruit and manage Volunteers [...]]]></description>
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		<item>
		<title>IFC 2009 &#8211; Take away dai workshop sui new media. Prima parte: general lessons</title>
		<link>http://www.emailguru.it/2009/11/ifc-2009-take-away-dai-workshop-sui-new-media/</link>
		<comments>http://www.emailguru.it/2009/11/ifc-2009-take-away-dai-workshop-sui-new-media/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:52:59 +0000</pubDate>
		<dc:creator>tgallucci</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[29thIFC]]></category>
		<category><![CDATA[no profit]]></category>

		<guid isPermaLink="false">http://www.emailguru.it/?p=540</guid>
		<description><![CDATA[Oltre all’inevitabile dibattito sulla crisi e su suoi effetti sulla raccolta fondi, l’uso dei new media e l’impatto di internet sul fare fundraising sono stati tra i grandi temi affrontati in questa edizione.
Ovviamente noi di ContactLab non potevamo mancare a tutti i workshop che hanno affrontato la tematica.
Partiamo da alcuni take away generali:


Credere nei new [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IFC 2009 &#8211; In periodo di crisi retention is the real acquisition</title>
		<link>http://www.emailguru.it/2009/11/ifc-2009-in-periodo-di-crisi-retention-is-the-real-acquisition/</link>
		<comments>http://www.emailguru.it/2009/11/ifc-2009-in-periodo-di-crisi-retention-is-the-real-acquisition/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 10:01:54 +0000</pubDate>
		<dc:creator>tgallucci</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[29thIFC]]></category>
		<category><![CDATA[no profit]]></category>

		<guid isPermaLink="false">http://www.emailguru.it/?p=514</guid>
		<description><![CDATA[La crisi economica e i suoi effetti, passati e soprattutto futuri, sulla raccolta fondi ha attraversato come tema dominante tutta la 29 esima edizione dell’IFC, dalla plenaria di apertura a quella di chiusura, dalle masterclass ai workshop.
Il timore dell’impatto negativo della recessione sul settore e la conseguente incertezza su ciò che ci si potrà aspettare [...]]]></description>
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