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IFC 2009 – Take away dai workshop sui new media. Prima parte: general lessons
Categoria Fundraising | Leave a Comment
Oltre all’inevitabile dibattito sulla crisi e su suoi effetti sulla raccolta fondi, l’uso dei new media e l’impatto di internet sul fare fundraising sono stati tra i grandi temi affrontati in questa edizione.
Ovviamente noi di ContactLab non potevamo mancare a tutti i workshop che hanno affrontato la tematica.
Partiamo da alcuni take away generali:
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Credere nei new media
“Yes we can raising money trought the internet”la lezione di Nick Allen, CEO di Donordigital – USA e Marcelo Iniarra, Fundraising & Campaign Innovation Manager di Greenpeace International, nella sessione speciale IFC LIVE! “Obama – changing fundraising forever!”
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Conoscere il settore e i suoi strumenti
“Digital can be confusing, fast moving and there are a lot of bright and shiny things… Where to begin? It’s important to understand the digital landscape” la lezione di Anita Yuen, Responsible for global digital fundraising initiatives in UNICEF, nel workshop “A global approach to digital trends”
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Adattarsi rapidamente alle evoluzioni e alle novità del settore
“Charities should always be ready to adapt to the latest technologies” la lezione di Jason Potts, Director di Think Consulting Solutions e di Jeff Regen, Vice President of Online Marketing & Communications di Defenders of Wildlife – USA, nel workshop “Raising money online in tough financial times – learning by example”
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Usare i new media come strumenti per creare relazioni con i propri sostenitori
“It’s about relationships NOT technology… stop fundraising, start inspiring action! Stop marketing, start communicating with, start an online dialog!… Concentrating on the needs, wants and satisfaction of your donors” la lezione di Ted Hart, CEO di Tedhart.com – USA, nel workshop “Online fundraising – strategies, tools and trade secrets”
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Capire la nuova generazione di donatori web 2.0 e dare loro spazio e potere
“We need to get used to people actively fundraising for us through their own community networks – but not necessarily wanting to join our community. The ‘new breed’ of digital donors have their own online communities who they choose to spend time with… This leaves charities with a feeling of losing control , but there’s no getting around it – it’s just how the new breed want to do it!”. Questa la lezione di Bryan Miller, Head of Strategy & Consumer Insight di Cancer Research – UK, e di Jonathan Waddingham, Charity Champion di JustGiving, nel workshop “Understanding the new breed of digital donors and how to maximise your fundraising through their networks”
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Integrare online e offline e saper superare i vecchi modelli per calcolare il ROI
“Integrate Communications, Fund-Raising and Campaigns at the outset. These disciplines should be aligned to work together whenever necessary, rather than when convenient… It’s not New Media itself, but ground-up integration with campaigns, media and fundraising that is cutting-edge” la lezione di Gene Hashmi, “Hippie 2.0” di Greenpeace – India, nel workshop “Integrating online and offline to win campaigns and raise funds even if you’re not Barack Obama”